How do bloggers choose the name of their blog? Why do we make certain choices everyday?
In attempting to name a blog that will encompass a variety of topics in the financial, political, and economic world (plus some pop culture), we looked at (and discarded) a variety of choices-- "Other People's Money" (too political and the name of a movie with Danny DeVito) "Dollars and Sense" (already taken) "Money Blog" (boring) "Incentives Matter" (confusing- "matter" as a verb or a noun?). Finally we landed on "The Logic of Choice." Odd, because if you read the preceding sentence, the name choice was made out of a collection of random thoughts and opinions of the contributors (in fact, one contributor really disliked the decision because he felted it harked of a science-based abortion blog).
The choices we make in the areas of finance, politics and economics are important and will have a major impact on our lives. With any choice, costs and benefits must be weighed before the choice is made. In order to make smart(er) choices, logic and strategic thinking- even intuition- will come into play. Hopefully the topics and opinions expressed here will aide our readers to apply a logical approach to the choices they make. Thank you and enjoy.
